01
Define the participant proposition
Be clear about why someone would attend even before the cause is explained. The experience itself should be understandable and desirable.
PLANETHIKE WALKING GUIDE
A strong charity walk needs more than a route: define the cause, participant promise, money flow, safety ownership and local operations before promotion begins.
Be clear about why someone would attend even before the cause is explained. The experience itself should be understandable and desirable.
State exactly how money is generated, what portion supports the cause and how transfers will be reported.
Each location needs a named lead, volunteer roles, route responsibility, safety planning and participant communication.
Report participation, funds committed, partner transfers and what the supported organisations did with the contribution where available.
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