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PLANETHIKE WALKING GUIDE

How to Organize a Charity Walk

A strong charity walk needs more than a route: define the cause, participant promise, money flow, safety ownership and local operations before promotion begins.

01

Define the participant proposition

Be clear about why someone would attend even before the cause is explained. The experience itself should be understandable and desirable.

02

Make the funding model explicit

State exactly how money is generated, what portion supports the cause and how transfers will be reported.

03

Assign local operational ownership

Each location needs a named lead, volunteer roles, route responsibility, safety planning and participant communication.

04

Publish proof after the event

Report participation, funds committed, partner transfers and what the supported organisations did with the contribution where available.

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